ERMANNO SCERVINO - THE GREEN PARKA

Green is one of the most timeless and versatile colours and can be feminine, sophisticated and dressy.Every green hue from forest to olive hit the Ermanno Scervino Fall/Winter collection, available at the outlet store


EMILIO PUCCI - THE JUNGLE FEVER

Welcome to the jungle! Pattern ricchi e colori brillanti invitano ad entrare e perdersi nella straordinaria vegetazione del mondo dei tropici. Porta un tocco esotico nel tuo day-style e nel tuo armadio con gli arrivi autunno/inverno firmati Emilio Pucci,  disponibili presso il negozio outlet.


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Formal wear by Emilio Pucci

Fashions from the important Florence maison

Fluid, spectacular, lightweight dresses with bold impact. These are the characteristics ofEmilio Pucci’s dresses for summer 2016, which are also perfect for formal summer wear, from classical, elegant events to more casual, carefree occasions.

The Florence maison’s iconic prints are always present in the creations of Emilio Pucci, but they also leave plenty of space for the new ideas of creative director, Massimo Giorgetti. Since 2015, Giorgetti has been taking the brand in the direction of a contemporary style that takes its strength and inspiration from its historic heritage. Thus we rediscover key pieces and models that were dear to the Marchese’s heart, but reinterpreted in new styles, like the long-sleeved, printed chiffon dress with round neck, tight bodice and round skirt with splits in a yellow shade of the Piume version.

If the aim is to stand out at the ceremony (but without upstaging the bride), you can choose the glamorous sleeveless dress with V neck and tulip skirt with deep splits, entirely embroidered in midnight blue sequins, specially applied and treated to reproduce the iridescence and consistency of a mermaid’s scales.

Seventies inspiration for the elegant long dress in emerald green cady silk with deep V neck, front and back and neck and cuffs richly embroidered with tone-on-tone beading. For a more casual ceremony, perhaps barefoot on the beach, Emilio Pucci has a jersey dress printed in the classic Grasshopper design in fuchsia and sky blue with 3/4-length sleeves. A model that is sure to have a bold impact. Even though the design is simple, it will still be sleek and easy to move in when the bride throws the bouquet!


Maredamare trade fair, Florence

The international Beachwear show

Beach fashion trends and everything that’s new in beachwear for summer 2017 will be previewed at the international Maredamare trade show at Fortezza da Basso, Florence, from 23 – 25 July.

This is a date with style guidelines, focusing on the most innovative designs, cuts and materials for the beachwear industry.

Now in its ninth year, Maredamare showcases over 200 brands, all there to present their beachwear and accessories collections for summer 2017, inspired by four themes: bourgeoise, flamboyant, impression and survivalist. With Bourgeoise we see a genuinely feminine, sexy style that is sophisticated, grown up, and self-aware, but also full of relaxed, carefree charm. The theme is inspired by French high society, parties in gardens or poolside, and typically middle-class camp site settings. All with a vintage pop touch that takes us into the atmospheres of the 60s and also the 90s. Flamboyant is the subject for a spontaneous fashion that is all about fun: luxurious mixes of materials, colours and prints, inspired by the energy of nations in the southern hemisphere. The arts of DIY, creative recycling and hand-made bring back ancestral techniques and primitive graphic styles. With Impression the inspiration comes from wellness; inner peace is the new emotion behind a modern, active lifestyle. Skin is the basic element, with a closer approach to the world of underwear and sport, in un hybrid between underwear and swimwear – swunderwear.

With Survivalist, Maredamare explores the four senses, with a specific focus on the biological nature of things, translated into pure and essential forms and material textures. The sea becomes the ideal setting, with its light and shade effects, water and its iridescent surfaces, immersed in an imaginary, futuristic and artificial atoll on which to land after a difficult voyage. Immersion underwater and surface flight – water and futuristic designs: reinvention and survival in the sea, a mysterious place just waiting to be explored.


COACH - THE RAINBOW EVOLUTION

From red all the way to violet, it’s a full spectrum of saturated stripes on everything.
Don’t miss the colourful accessories to brighten up your summer style, available at the Coach outlet store.


ALBERTA FERRETTI - THE PRECIOUS SIGN

A mix of embroidery and Paisley motifs ton-sur-ton decorate the romantic dresses by Alberta Ferretti, adding an original touch of elegance to any look.


COACH - THE CASUAL LOOK

The backpack seems to be the latest object of desire from Coach, and is a model available in a host of variations and colours.