The Mall Firenze welcomes the summer with a sophisticated and sunny setting
17 June — 4 September

The Mall Firenze celebrates the arrival of summer with its exclusive season-long event that welcomes guests to a real Italian-style beach club, amidst a seaside atmosphere and unique events.

Thus begins a lively journey, which transports the sea to the hills, where maritime-themed accessories color the spaces of the Luxury Mall with liveliness: railings, corridors and green areas, in fact, are studded with rows of kites, inflatable balls, palm-sculptures and colorful sunbeds together with umbrellas offering a refreshing break from shopping. On the bridges that connect the boutiques, there is no shortage of playful arched structures with luminous writings that recall the spirit of summer: Summer Vibes, Sunset, Beach Club.

hose same, carefree messages are the protagonists of the unmissable Instagram filter that The Mall Firenze has created especially for this summer: fresh and sparkling, each story will be embellished with a series of neon writings that celebrate the summer (Summer Vibes, Sunset Lovers, Beach Club, Good Vibes Only and No Bad Days), giving all users, at any time, the ability to share and change the mood with a single tap.

An elegant and contemporary establishment that, in addition to live performances and recreational activities for children, has a lot to offer with its immersive facilities. The Greenhouse Station is the box transformed into a private beach for the occasion, where deckchairs, balls and a wonderful pool full of balls are combined with corners of taste and entertainment, from the ice cream kiosk to the DJ-set console. The Immersive Station, on the other hand, is the multimedia room that welcomes visitors into a magnificent world, made of music and endless sunsets over the sea.

For a unique summer to the rhythm of sun and beauty.


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