A selection of the major events and occasions that await you in Tuscany.

There’s no time to get bored in Tuscany. Fashion, contemporary art, lifestyle, good food, and excellent wines abound. But there are also theater, performances, music and nature. Events, museums and festivals await you all year round in a rich calendar of events that are all about fun, beauty and culture. The Mall Firenze brings you a selection of the best events to follow and places to visit, so that you can get the most out of Tuscany after a fantastic shopping experience in our luxury outlet.


All year

Gucci Garden

“A museum dedicated to the history of Gucci, right in the centre of Florence”

In the heart of Florence, the Gucci Museum tells the story of Gucci in the city where it all began. The museum is situated inside Palazzo della Mercanzia, overlooking Piazza della Signoria just beside Palazzo Vecchio and it covers the 90-year history of the Maison that from top-quality leather goods to leader of the luxury goods market.
The ground floor houses a meeting room for visitors to the Gucci Museum and for the people of Florence, a packed library for lovers of art, fashion, photography, and architecture, with a careful selection of period and contemporary works.

Pitti Immagine Uomo

“Florence’s international men’s fashion event”

Pitti Immagine Uomo is the most important international event to promote men’s fashion and the circulation of the latest trends in contemporary style.The event, which is being held twice a year at Fortezza da Basso in Florence, hosts the very best of the latest collections from established brands and new up-and-coming talents, redefining the concept of men’s fashions every time. Pitti Immagine Uomo is a prestigious event for all buyers and journalists who come to Florence in search of new ideas and inspiration for men’s prêt-à-porter. During Pitti Immagine, the city is bustling with side events, fashion shows and presentations in some of Florence’s most iconic and monumental locations.

Fondazione Palazzo Strozzi

“Dates with great international art in Florence”

Palazzo Strozzi in Florence is the site of great international exhibitions that bring the greatest artists and masterpieces to Tuscany. On the Noble Floor and in the Strozzina, the Palazzo Strozzi foundation organizes art exhibitions ranging from ancient arts to the Renaissance and modern and contemporary art, all year round. Palazzo Strozzi also has a permanent exhibition dedicated to the history of the Palazzo, a café and a “museum shop” overlooking the Renaissance courtyard, a charming location in which side events, concerts, performances, contemporary art installations, theater performances and fashion shows are also organized.



Lo scoppio del carro

The Scoppio del Carro is a festival dating back to the period of the Crusades. A mediaeval cart is set alight, setting off an impressive firework display to spread “sacred fire” and good luck to the whole city. The event takes place on Easter Sunday at the Cathedral of Santa Maria del Fiore.


“The show dedicated to taste by Pitti Immagine”

Taste is the Pitti Immagine show that shines a spotlight on excellence in taste, food lifestyle and great cuisine. International professionals in the trade, journalists, restaurateurs and an increasingly attentive public of foodies meet up in March at the Stazione Leopolda, Florence,
This is a show that continues to grow year by year, with events, talks, presentations and tastings all about food and wine culture.
But Taste is also Fuori di Taste an event in the event which involves the whole of Florence. A packed programme of initiatives throughout the Taste week, looking at connections between food, art, design and fashion.

Maggio Musicale Fiorentino

“A month of concerts and theatre at the Opera di Firenze”

Every year, Florence becomes a music and opera hub for the rest of the world thanks to Maggio Musicale Fiorentino, a date that is now an institution.
May brings the most important, prestigious names in classical and contemporary music to Florence, with a varied programme of concerts and symphonies by artists and musicians of international renown. Maggio Musicale is now in the new home of the Opera di Firenze, a work of contemporary architecture located between the city and the Parco delle Cascine, the green heart of the city. A theatre that is above all a monument to art and music and which, together with the Stazione Leopolda, contributes to defining a cultural hub without equal in the city of Florence.

Fabbrica Europa

“The site of contemporary arts in Tuscany”

Fabbrica Europa, has been a regular event in Florence, showcasing contemporary, international and interdisciplinary creativity for more than 20 years.
A platform in which to try out new ideas and innovative languages, Fabbrica Europa, which is held in the Stazione Leopolda and at other sites around Tuscany, has a packed, multi-faceted programme including all forms of contemporary creation, every year. Dance, performance art, video installations, theatre, concerts and dj sets: Fabbrica Europa which is much more than a festival, is a space in which Tuscan contemporary culture is expressed to the full.

Artigianato e Palazzo

“Artisans showcase their creations at Giardino Corsini”

Every May in the Renaissance gardens of Palazzo Corsini is an exhibition of crafts: Artigianato e Palazzo – Artisan workshops and their clients showcasing the best creations by master craftsmen. Every year around a hundred artisans are selected to be the absolute protagonists of this event. The majority of these craftsmen come from Tuscany, but there are also many from all over Italy and other countries. Along the exhibition itinerary set out in Giardino di Palazzo Corsini visitors can discover how artisans create their products, as they create them “live” in small workshops built in the gardens and the lemon houses.



“The Pitti Immagine” show dedicated to men’s and women’s fragrances

Every September, the Stazione Leopolda in Florence hosts Fragranze, the international trade show that is now a point of reference for perfumery and the olfactory arts. Big names in the industry and the most prestigious noses meet up in Florence to discuss the new trends in olfactory culture and the infinite connections between the world of fragrances and contemporary lifestyles. The protagonist of the expo, which is curated by Pitti Immagine, is perfume in every form: a universe of flavours, colours and scents that brings visitors, buyers and journalists from all over the world to Florence every year. Fragranze presents the most precious essences, the result of artisanal quality research, the latest new products in terms of beauty, beauty care and body care products, but also cosmetics and accessories by the most important brands on the international panorama.

Festival Puccini – Torre del Lago Puccini

“International opera festival in honor of Giacomo Puccini”

Founded in 1930, Festival Puccini in Torre del Lago has, over the years, become a music and opera date not to be missed as well as the world’s only festival dedicated to composer Giacomo Puccini. Festival Puccini takes place every July and August in Torre del Lago, in the locations that inspired Maestro Puccini and his unforgettable melodies
At Festival Puccini it is possible to listen to Giacomo Puccini’s most famous works in a large open-air theatre on the shores of the lake: Madame Butterfly, Turandot, La Bohème, Tosca and Manon Lescaut. staged by the world’s most important conductors.

Estate Fiesolana

“Jazz, cinema and classical music at the Roman theatre in Fiesole”

June and July sees Estate Fiesolana, traditional outdoor festival in the splendid setting of Fiesole’s Roman theatre, in the hills near Florence. Estate Fiesolana is an important date in the history of Italian entertainment: over nearly a century, its prestigious setting has seen performances by some of the most important names in theatre, dance, music and cinema at world level.


La 50 Giorni del cinema a Firenze

The festival about international film festivals

Tuscany has always been home to film, inspiring great directors to choose it as the ideal film set. In particular, Florence is a protagonist of international film with its 50 Giorni, held between October and December at the Odeon cinema in Piazza Strozzi. Nine international festivals one after the other, with Italian film previews – in the original, with subtitles – presented by their directors or leading actors.
France Odeon, as is traditional, is the first of the festivals to be shown, with a rich programme that has been bringing the best of contemporary French film to Florence for seven editions.

This is followed by other festivals, such as Lo Schermo dell’Arte Film Festival – an international contemporary art and film festival setting Florence at the heart of the international cultural scene – and Festival dei Popoli / Festival Internazionale del Film Documentario – the most important date with international documentary films.

Lucca Comics

“International Comic Festival in Lucca”

Lucca Comics is an international festival dedicated to comics, gaming and illustrations, held in the centre of Lucca every year. At Lucca Comics every year it is possible to meet with world comic masters, admire exhibitions dedicated to the ninth art, and visit the stands of Italian and international comic publishers

Cortona On The Move

“The best of world photography on show in Tuscany”

Cortona On The Move – travel photography was set up in 2011 to bring excellence in contemporary photography to Florence, celebrating great artists and making the most of historic archives.
Since its first edition, Cortona and its festival have attracted a great deal of attention from professionals in the business, thanks to its marked international vocation, to its ten major exhibitions and six from the OFF circuit. The splendid landscapes of Cortona, an ancient town in the Tuscan countryside, form the setting for exhibitions by the most important photographers from Italy and the rest of the world, as well as for workshops with professionals in contemporary photography. Called the “best festival in Europe if not the whole world”, the On the Move festival has brought some of the biggest names in contemporary photography to Cortona.


Teatro della Pergola – Fondazione teatro della Toscana

“Theatre performed on Tuscany’s most beautiful stage”

It has been some 350 years since the first performance in Teatro della Pergola and since then, it has never stopped bringing the greatest performers from Italy and the rest of the world to its stage.
The Teatro della Pergola is multidisciplinary and this has culminated in its important prose season. Great settings, important plays and playwrights, plus famous names in acting and directing. These are the reasons for the success of a cultural pole that has been unchanged for centuries.
The Teatro della Pergola also looks to the future, without forgetting its past or its artistic heritage. A temple of prose and theatre in the city and somewhere to enjoy an unforgettable evening.

Christmas markets

“Festive dates throughout Tuscany”

From November in Tuscany it is possible to visit the Christmas markets to find the most beautiful Christmas decorations and unique gifts to put under the tree.
A trail through the big cities and small villages of Tuscany for Christmas shopping for adults and kids.Florence, Siena, Montepulciano, Montecatini, the villages of Garfagnana and Lunigiana: just a few places with Christmas markets to visit, where you will also find artistic crafts and food and wine products.

Carnevale di Viareggio

“All the fun of the floats and masks”

Viareggio is the capital of the Italian Carnival that is held every year on the avenues beside the beach. Five large Masked Parades, in a single month of great celebrations in the period of February and March. In this period, the Carnival is the focus of Viareggio, with the city transformed by parades of allegorical floats made in paper mache, with celebrations and fireworks for guaranteed fun.


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