Perfumes are
the feelings of flowers.

(Heinrich Heine)

Until August 2,
The Mall Firenze will be paying homage to its origins
and the renewed sense of rebirth
by celebrating the purple color
of the flowers which represent Florence and Tuscany.

The iris, emblem of the Renaissance city
and the wisteria that adorns the pergolas
and walls of the Tuscan countryside,
with its various shades and scents,
will color the different areas of The Mall Firenze.

A path dotted with lanterns filled with flower buds
will lead to the Summer Blooming Box:
compositions of potpourri,
packed on the spot and customized
by a fragrance of your choice,
will be the perfect gift to rekindle
the memory of a summer’s day shopping with us.

With this event The Mall Firenze
once again affirms
its connection with the territory,
offering its guests the opportunity to enjoy
an experience of beauty in all its forms.