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Etro was founded in 1968, when Gimmo Etro launched a production of highly prestigious fabrics using noble and natural fibres, which he embellished with original designs.
In 1981 the furnishing textiles line made its debut, in 1984 the leather goods were introduced, and in 1986 Etro launched the home accessories collection.

Three years later, in 1989, the Perfume division was created. The 1990s saw the unveiling of the first men’s and women’s prêt-à-porter collections, their inventive and recherché style earning the label instant recognition. Etro is present at The Mall Firenze with a selection of exclusive pieces which include: footwear, accessories, and men’s and women’s collections.