Called by the legendary five Fendi sisters, the collaboration with the late Karl Lagerfeld began back in 1965 and lasted 54 years. In 1992 Silvia Venturini Fendi seconded him in the Artistic Direction; in 1994 she is given the direction of Accessories and later of Menswear. In 2000 the LVMH Group acquires FENDI becoming in 2001 its majority shareholder. Appointed in 2020, Kim Jones held the role of Artistic Director of Couture and Womenswear until 2024. Since 2020, Delfina Delettrez Fendi, fourth generation of the Fendi family, is Artistic Director of Jewellery. Today FENDI is synonymous with quality, tradition, experimentation and creativity.