June 25 – August 31, 2026
THE MALL FIRENZE TURNS 25
For 25 years, The Mall Firenze has been the destination of excellence for those who love fashion, beauty, and memorable experiences. To celebrate this milestone anniversary, we present 25° In Motion, the exclusive contest dedicated to The Mall Club members.
From June 25 to August 31, 2026, every purchase can turn into a new opportunity to instantly win travel-inspired prizes and enter the final drawing for a FIAT Topolino.
EMBARK ON A JOURNEY FULL OF SURPRISES
From June 25 to August 31, shop at The Mall Firenze: for every single transaction of €250 or more made at a participating boutique and by presenting The Mall Club QR Code at the register before paying, you will receive a “Scratch&Win” card to try your luck at instantly winning one of the prizes up for grabs.
You can receive only one card per day from each participating boutique, up to a maximum total of 10 cards throughout the entire initiative period.
Once you receive the e-mail confirming the validity of your purchase for the initiative, stop by the Welcome Lounge to collect your card and try your luck right away.
Plus, answer the short feedback survey you will receive via email after your first valid purchase* to get an extra Scratch&Win card, to be collected at the Welcome Lounge!
Review the complete official rules at the bottom of the page.
PRIZES UP FOR GRABS FOR YOUR NEXT TRIP
Scratch the card and find out immediately if you have won one of our fantastic travel-themed prizes:
- 10 FPM Milano cabin-size carry-on suitcases, crafted from 100% aluminium: the perfect blend of Italian craftsmanship and avant-garde design;
- 25 Fujifilm Instax Cameras: to capture every moment of your travels;
- 150 Chipolo Smart Tags: so you never lose sight of your luggage;
- 250 The Mall Simon Luxury Outlets Playcards: custom playing cards for your challenges under the beach umbrella.
YOUR GRAND FINALE
By making at least one valid purchase for the initiative*, you can enter the final drawing for the brand-new coral FIAT Topolino. To get in the running, simply fill out the dedicated form by August 31, 2026.
Every valid purchase gives you an extra chance to win!
What are you waiting for?
*A “valid purchase for the initiative” refers to a transaction of €250 or more made at a single boutique, presenting The Mall Club QR Code at the register before payment. Only one purchase per day per boutique is considered valid. Any purchases made in the same boutique on different days will be counted separately and will entitle you to additional entries into the final drawing, in accordance with the official rules.
Not a member of The Mall Club yet?
The initiative is reserved exclusively for The Mall Club members. Sign up now to access exclusive benefits, dedicated services, and members-only initiatives!
“25 In Motion” contest valid from 06/25/2026 to 08/31/2026, dedicated to The Mall Club members. Total prize pool €39,720, VAT included where applicable. Learn more about how to participate by reviewing the complete official rules and our privacy policy.
