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The Mall Firenze celebrates Father’s Day with a winning set-up
11 March – 20 March

Play and elegance take the field at The Mall Firenze, where Father’s Day is celebrated with an exclusive all-sport setting.

Immersed in a playful universe, the journey begins at the foot of the entrance staircase, embellished with themed accessories, such as bikes and rackets, and the hashtag-sculpture “DADISYOURCOACH”. Messages of esteem that are repeated along the energetic path, paying homage to the numerous roles of a father – coach, hero and life-long teacher – up to the large mirrored walls of the Magic Box. For the occasion, the famous installation is transformed into a real basketball court, where you can try your hand at exciting challenges.

And when it’s time for a refreshing break, young and old alike can indulge in a well-deserved time-out with fresh vitamin shots; in addition, a water bottle by ‘The Mall Luxury Outlets’ will be given to all guests.

Compelling indelible moments, which The Mall Firenze dedicates to all fathers!


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